Design for Meaningful Impact.
Who I am
Hi, I’m Grace, a Product & UX Design Leader based in Manchester, UK, with 12+ years of experience creating impactful digital experiences. I’m passionate about solving complex problems, fostering collaboration, and empowering teams to thrive.
I believe in designing with purpose—balancing business goals, user needs, and technical feasibility to craft solutions that deliver lasting value for people, businesses, and the planet.
What I do
I design seamless, user-centred digital experiences for mobile and web platforms, integrating AI and scaling design systems to drive measurable outcomes.
My expertise spans crafting end-to-end solutions, mentoring high-performing teams, and fostering collaboration to solve complex challenges. I help businesses grow through thoughtful, impactful design that aligns with their goals.
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Mobile Apps
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SaaS Platforms
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AI Integration
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Websites
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Design Systems
⋆ Mobile Apps ⋆ SaaS Platforms ⋆ AI Integration ⋆ Websites ⋆ Design Systems
Recent project work
Full case studies available upon request
Strategic AI integration
Designing the end-to-end experience of the strategic pilot project to integrate AI with a health & fitness mobile app to enable user-generated database growth, boost customer satisfaction, and save costs.
Design Lead (user research, product design)
My role
Product Manager, Mobile Engineers (iOS & Android), Back-end Engineer
Team
Apr - Jul 2024
Timeline
253% new data acquired within 30 days
Results
80% reduction in required user interactions
£250K annual cost savings per global region
Building a SaaS platform from the ground up
Leading the creation of an internal SaaS platform from scratch. Modernise processes, reduce lead conversion lag and improve data security.
Design Lead (user research, product design, design system)
My role
Product Manager, Front-end Engineers, Back-end Engineers
Team
Feb - Oct 2024
Timeline
91% user satisfaction during Beta testing
Results
60% reduction in manual steps and admin tasks
Championing Design Systems
Streamline collaboration between design and engineering, enhance product consistency and scalability, and reduce design inefficiencies.
Design Lead (strategist, implementation consultant, mentor)
My role
Senior UX Designer, Front-end Engineers
Team
Jan - Nov 2024
Timeline
50% reduction in design time
Results
30% increase in engineering efficiency
What I offer
🧩 Design Leadership
Align UX strategy with business goals, driving impactful design decisions that balance user needs, technical feasibility, and business objectives.
🛠 Design Systems & Operations
Build and scale design systems that enhance collaboration, drive consistency, and streamline design and development processes across organisations.
💡 Workshops & Collaboration
Design and facilitate workshops that foster innovation and cross-functional alignment, enabling teams to co-create solutions efficiently and effectively.
✨ AI-Driven Innovation
Leverage AI and emerging technologies to enhance user experiences and streamline processes, enabling teams to deliver smarter, scalable solutions that drive meaningful business outcomes.
🤝 Team Building & Mentorship
Develop and nurture high-performing design teams, implementing strategies for hiring, onboarding, and skill development to empower designers to thrive and grow.
✌🏼 Community Development
Build meaningful connections through community networks and events. I’m a co-organiser of the Design Systems Community Manchester chapter. I’ve also organised many UX events in the past.