Designing for Meaningful Impact.
Who I am
Hi, I’m Grace, a Product & UX Design Leader based in Manchester, UK, with 12+ years of experience creating impactful digital experiences. I’m passionate about solving complex problems, fostering collaboration, and empowering teams to thrive.
I believe in designing with purpose—balancing business goals, user needs, and technical feasibility to craft solutions that deliver lasting value for people, businesses, and the planet.
What I do
I design seamless, user-centred digital experiences for mobile and web platforms, integrating AI and scaling design systems to drive measurable outcomes.
My expertise spans crafting end-to-end solutions, mentoring high-performing teams, and fostering collaboration to solve complex challenges. I help businesses grow through thoughtful, impactful design that aligns with their goals.
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Mobile Apps
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SaaS Platforms
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AI Integration
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Websites
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Design Systems
⋆ Mobile Apps ⋆ SaaS Platforms ⋆ AI Integration ⋆ Websites ⋆ Design Systems
Recent project work
Full case studies available upon request
Strategic AI Integration
Designing the end-to-end experience of the strategic pilot project to integrate AI with a health & fitness mobile app to enable user-generated database growth, boost customer satisfaction, and save costs.
Timeline
Apr - Jul 2024
Design Lead (user research, UX, UI design)
My Role
Product Manager, Mobile Engineers (iOS & Android), Back-end Engineer
Team
253% new data acquired within 30 days
Results
80% reduction in required user interactions
£250K annual cost savings per global region
Building a SaaS Platform from the Ground Up
Leading the creation of an internal SaaS platform from scratch. Modernise processes, reduce lead conversation lag and improve data security.
Timeline
Feb - Oct 2024
Design Lead (user research, UX, UI design, design system)
My Role
Product Manager, Front-end Engineers, Back-end Engineers
Team
91% user satisfaction during Beta testing
Results
60% reduction in manual steps and admin tasks
Championing Design Systems
Streamline collaboration between design and engineering, enhance product consistency and scalability, and reduce design inefficiencies.
Timeline
Jan - Nov 2024
Design Lead (Strategist, Implementation Consultant, mentor)
My Role
Senior UX Designer, Front-end Engineers
Team
50% reduction in design time
Results
30% increase in engineering efficiency
What I offer
🧩 Design Leadership
Align UX strategy with business goals, driving impactful design decisions that balance user needs, technical feasibility, and business objectives.
🛠 Design Systems & Operations
Build and scale design systems that enhance collaboration, drive consistency, and streamline design and development processes across organisations.
💡 Workshops & Collaboration
Design and facilitate workshops that foster innovation and cross-functional alignment, enabling teams to co-create solutions efficiently and effectively.
✨ AI-Driven Innovation
Leverage AI and emerging technologies to enhance user experiences and streamline processes, enabling teams to deliver smarter, scalable solutions that drive meaningful business outcomes.
🤝 Team Building & Mentorship
Develop and nurture high-performing design teams, implementing strategies for hiring, onboarding, and skill development to empower designers to thrive and grow.
✌🏼 Community Development
Build meaningful connections through community networks and events. I’m a co-organiser of the Design Systems Community Manchester chapter. I’ve also organised many UX events in the past.