I’m a creative problem-solver who’s passionate about designing solutions that make a real difference—for people, society, and the planet.

Over the past 12+ years, I’ve worked with startups and global enterprises, blending my multicultural perspective and innovative mindset to tackle complex design challenges. I’m at my best when collaborating across teams, connecting ideas, and turning big problems into impactful, user-centred solutions.

Beyond design, you’ll find me creating whimsical art, hunting for new cuisines to try, or geeking out over the latest AI trends. I believe in continuous learning, staying curious, and crafting work that leaves a meaningful mark.

My “why”

I believe design has the power to transform everything—from how we experience technology and drive exponential business growth to shaping the way we live our lives.

At its core, design is the catalyst for lasting change and value creation. This conviction fuels my passion to grow as a design leader, empowering teams to innovate and make a meaningful impact.

My skills & tools

A quick overview of some of my skills and toolbox items

✨ Key Skills

UX strategy, end-to-end product delivery, cross-functional collaboration, team building, mentorship, AI-enhanced solutions, data-driven design, process optimisation, design systems, global market localisation

💻 Technical Skills

Front-end development, CMS (WordPress, Webflow), exposure to modern frameworks (React, Svelte, and Vue), beginner Python programming, application of HIG (Human Interface Guidelines) and Material Design guidelines

🧰 Project Toolbox

Figma, Framer, Miro, Hotjar, Uizard, Relume, Webflow, UserTesting, Maze, Google Analytics, Jira, Confluence, Notion, Mixpanel, Bloomreach,

💡 Leadership Toolkit

Empowerment, Accountability, Lead by Example, Growth Mindset, Psychological Safety, Mindfulness, Emotional Intelligence, Active Listening, Feedback Loop